Superman: Defender of justice, and entrepreneur?


Poor Metropolis. The city is constantly facing mortal danger, and now its main newspaper is losing its star reporter. Clark Kent is quitting, but he’s not giving up journalism—he’s on his way to becoming an entrepreneur.

Kent, who is better known for his second job as superhero, makes the job jump in the pages of Superman issue 13, which goes on sale Wednesday. In the story, Kent is dealing with strong feelings over Lois Lane as well as the demands of his superiors to break more Superman news. It’s all enough to get him to stand up and quit in front of the entire Daily Planet staff.

Superman writer Scott Lobdell, in an interview with USA Today, cast Kent’s decision to step out on his own in terms that any entrepreneur who has spent time in the trenches working for someone else will surely understand.

“This is really what happens when a 27-year-old guy is behind a desk and he has to take instruction from a larger conglomerate with concerns that aren’t really his own,” Lobdell explains.

“Superman is arguably the most powerful person on the planet, but how long can he sit at his desk with someone breathing down his neck and treating him like the least important person in the world?”

According to Lobdell, Kent’s next professional move likely will be to start his own media outlet in the vein of the Huffington Post or the Drudge Report. Now, if only he had a superpower to make people click on stories with salacious headlines. Wait, who needs a hero for that?


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