The high flying DC Comics related news items from May 6th – 8th, 2013!
New “Man of Steel” poster and TV spot!
While “Iron Man 3” has kicked off the summer blockbuster schedule with a bang, Warner Brothers and DC Entertainment’s “Man of Steel” is set to soar into theaters next month. It will be the first Superman film since 2006’s “Superman Returns” and only the second since the end of the 1980’s. Considering previous news items have suggested that the success or failure of any DC superhero film production rests on this film, the promotional engine is ramping up. The new TV spot features more action as well as more shots of Henry Cavill as Superman and Amy Adams as Lois Lane, and there is a new poster as well.
“Superman Unchained” celebrates Superman’s 75th anniversary!
Lost in the shuffle of various things is the fact that 2013 is the 75th anniversary of “Action Comics #1”, and thus the debut of Superman from Joe Shuster and Jerry Siegel in 1938. The latest Superman title, “Superman Unchained”, to ship from DC Comics June 12th by Scott Synder and Jim Lee, has thus added nine variant covers to its slate to aid in promotions.
Incidentally, while not all of the characters of involved with the Superman saga debuted in “Action Comics #1”, longtime rival and lover Lois Lane actually did; DC Comics has done little to promote her, even though she once had her own ongoing series during the Silver Age of comics. She has, however, appeared in three of the nine covers featured here. She’s mostly been removed from Superman’s stories as he currently dates Wonder Woman.
Marvel Studios president offers “Justice League” advice!
While DC Entertainment still rules the small screen in terms of live action and animated TV/DVD programs, they have mostly fallen behind the production of Marvel Studios and other studios licensed to produce Marvel films (such as Sony or Fox). Any attempt to craft any successful franchise beyond Batman on the big screen has failed for, if WB is honest, since 1987. Thus it was a quite interesting when rival Kevin Feige, president of Marvel Studios, offered some advice in regards to the much delayed “Justice League” film. While there was some chest beating in regards to Marvel’s success, his key advice was to “have confidence in the characters, believe in the source material, don’t be afraid to stay true to all of the elements of the characters no matter how seemingly silly or crazy they are”. This may be commendable advice considering WB is unable to produce films based around Wonder Woman or the Flash, yet Marvel Studios’ “Ant-Man” is set to debut in 2015.
From the film franchises to the “New 52” era, there seems to be some internalized shame with some of the “quaint” or “timeless” aspects to their universe which is overcompensated with a zeal to be “edgy” or appeal to the young male demographic – which many insiders felt should have gone out of style in 1999. Hinging an entire studio policy on the success or failure of one film, or the same two franchises, is folly in the modern age, and it will be interesting if DC Entertainment responds in kind.