The Man of Steel is the man of the hour for a whole year of celebratory projects and initiatives.
What do you get Superman on his 75th birthday? A spiffy new logo is a good place to start.
DC Entertainment is celebrating the anniversary of their oldest and arguably most iconic superhero by beginning a year full of all things Man of Steel, starting with a commemorative logo that brings together the familiar red and blue colors as well as the cape waving behind the superhero’s silhouette.
The mark will adorn many of the various initiatives and projects involving Superman over the next year, starting with DC Comics’ launch of writer Scott Snyder and artist Jim Lee’s new Superman Unchained series on June 12.
The first issue of Unchained will have a series of variant covers inspired by each era of the character, from the 1930s to today.
“Superman is undeniably the greatest superhero in the world and likely the most influential comic-book character of all time,” said Diane Nelson, president of DC Entertainment, in a statement. “In addition to being an enduring presence in pop culture for the last 75 years, he continues to be a commanding global icon. DC Entertainment and all of Warner Bros. look forward to celebrating this important, year-long anniversary for Superman.”
One of the biggest aspects of the anniversary is the release of director Zack Snyder’s Man of Steel movie, out June 14 and starring Henry Cavill as Superman. Snyder is also producing a new animated short that pays tribute to the many looks and history of Superman over 75 years — fans will be able to see a sneak peek at San Diego Comic-Con in July before its debut in late summer.
“It’s a great honor for all of us involved in Man of Steel to carry on the tradition of Superman for longtime fans as well as a new generation of moviegoers,” Snyder said. “I’m so excited to share the movie with them and to be a part of this celebration.”
Superman first appeared in Action Comics No. 1, dated June 1938, and since then, the hero has fought for “truth, justice and the American way” in addition to a bunch of villains including Lex Luthor, Bizarro and Brainiac.
“Warner Bros. is privileged to be home to the global Superman brand, which has had an unparalleled impact on popular culture for 75 years,” said Warner Bros. CEO Kevin Tsujihara. “We are proud to commemorate this milestone with exciting entertainment across the entire studio and across the globe, ensuring this enduring icon reaches new generations of audiences.”
Fans can check out Superman75.com for all the various ways that the Man of Steel is being celebrated, including an appearance in the upcoming fall video game Infinite Crisis, new animated shorts as part of Cartoon Network’s DC Nation block, and a featured aspect of DC’s “We Can Be Heroes” charity campaign this summer.